Urthly On
About Us
At Urthly On, we believe that every child deserves to feel safe, nurtured, and wrapped in love — starting with what they wear. As moms and co-founders, we created Urthly On to offer parents a better choice: clothing that’s gentle on delicate skin, kind to the planet, and effortlessly stylish for everyday life.
Founded by women, Urthly On is built on a deep understanding of both parenting and the fashion industry. With over 17 years of experience in textiles, one of us brings expertise in fabric technology, sustainability, and manufacturing — backed by a degree in textile engineering and an MBA in sustainable fashion management. The other is a skilled designer who brings minimal, timeless pieces to life with a focus on comfort and functionality. Together, we share a vision: to design clean, safe, and conscious clothing for babies and toddlers that supports families and our Earth.
We launched Urthly On after noticing a gap in the market — while organic children’s clothing existed, we craved a line that combined minimalist design with everyday versatility. Urthly On is our answer: a thoughtfully curated collection of baby and toddler essentials made from premium organic cotton, free from harsh chemicals, and built for all-day comfort.
Our commitment to safety and sustainability is reflected in every step of our production:
• All garments are made with GOTS-certified organic cotton, meeting the highest standards for organic textiles.
• The dyeing process uses GOTS-approved dyes, ensuring your child’s clothing is free from harmful chemicals.
• Our products are manufactured in a Sedex-audited, socially compliant factory, upholding ethical labor and safe working conditions.
✨ Designed in sunny Los Angeles and made responsibly in India, our pieces blend thoughtful design with ethical craftsmanship across continents.
Our designs are soft, breathable, and made to last — inspired by the ease of parenthood when clothes just work. Every piece is created with love and intention, so you can feel confident in what your child wears and proud of the impact you're making.
At Urthly On, we’re more than a clothing brand — we’re part of a movement toward a gentler, greener world. One tiny outfit at a time.
With love,
The Urthly On Team